States Target Firms Dodging Data Opt-Out Laws

California, Colorado and Connecticut have launched a joint investigative effort to enforce compliance with data privacy laws. The coordinated action comes as states target firms dodging requirements to honor consumers’ rights to opt out of data sales and tracking. Regulators are reaching out to businesses that fail to implement technology mandated by law, specifically tools that enable universal opt-out mechanisms.

Under state privacy statutes, companies must allow consumers to reject the sale or sharing of their personal data. Many businesses, however, have yet to adopt Global Privacy Control (GPC) signals, which automate this process. The states target firms dodging these obligations by identifying those that ignore or block GPC settings, a move regulators consider a violation of consumer privacy rights.

This multistate initiative signals a growing focus on digital accountability and consumer data protections. To learn more about the investigation and its broader implications, read the full article at:

Three states team up in investigative sweep of companies flouting data opt-out laws