Adidas Customer Data Stolen in Korea Breach

Adidas has confirmed that a data breach involving a third-party customer service provider has exposed certain information belonging to its consumers in South Korea, according to a report by BusinessKorea. The sportswear giant did not disclose the specific nature or volume of the compromised data but acknowledged that the breach stemmed from an external vendor handling customer support operations.

The incident highlights the growing cybersecurity risks companies face through their extended supply chains, particularly when sensitive customer information is managed by external partners. While Adidas has not publicly detailed the timeline of the breach or the identity of the affected service provider, the company said it is cooperating with relevant parties to assess the extent of the exposure.

The breach adds to a rising number of cyber incidents impacting global consumer brands, raising concerns about data protection standards among third-party vendors. It remains unclear what remediation steps have been taken or if affected customers have been notified.